Hip-Hopping the Digital Divide - BusinessWeek(Internet ISP News)

When entertainment entrepreneurs Russell Simmons and Navarrow Wright first developed an online destination for hip-hop music and culture eight years ago, the World Wide Web wasn’t ready. White North Americans were logging on in record numbers, but the African American and Latino communities that birthed the hip-hop genre in the 1970s, by and large, were not. The shift isn’t lost on hip-hop entrepreneurs such as Simmons and Wright, who have launched multimedia-filled social Web sites that reflect the music, news, and culture relevant to urban minorities. In September, Wright launched Global Grind , which pulls together blogs, video, articles, and other content that’s likely to appeal to hip-hop fans. Recent features include an entry from the Young Black Professional Guide blog and a video clip from a series titled True Hip-Hop Stories . Fueling that increase is the fast adoption of broadband by African Americans, 40% of whom have high-speed connections at home, and Latinos, who are more likely to have high-speed access than a dial-up connection. read more

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