The Meaning of Page Rank

At the beginning of the century, Google has worked its way up in the game of search engine supremacy. It has dominated the game so much, to a point that the word “google” is now a verb, accepted by major dictionaries, which pertains to “searching for information”.

Google has somehow managed to erase the names of other search engines in the brains of people. Internet marketers have put Google in a high seat, almost all that matters now is how their websites will rank in the said search engine. Yes, getting a high page rank in Google is pretty much what an internet marketer would dream of for all of their marketed webpages.

Page Rank, or more usually referred to as PR, is an algorithm used by Google to calculate the approximate significance of a specific webpage on the internet. The significance is ranked using a numeric value from 0 (least important) to 10 (most important).

Although Google has not, in any way, divulged precise information on how their numerous algorithms work as a whole, a lot of Search Engine Optimization (SEO) specialists have their own theories as to how to get a high Google Page Rank. However, one of the hard facts is the influence of backlinks. In Google’s very own webpage about “Ranking”, it says that, “webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

It is vital to note that SEO London is measured for each webpage, not on the basis of a whole website. One good backlink to a specific webpage can most probably be counted as “1 vote”, and can contribute in gaining a desired page rank. Google comes up with a webpage’s Page Rank by summing up all of the “votes” via interactive calculation.

Page Rank is one of the elements that Google uses in deciding their Search Engine Ranking Positions (SERP’s). Again, it must be known that this process is only one of the many criteria of Google for overall ranking.

Page Rank has almost no importance to the usual netizen. Usually, only search engine optimizers understand the significance of this algorithm, and they must install the Page Rank Toolbar in order to know the figures.

To understand more about SEO London and page ranking please visit us at 4 Warren Mews, London, W1T 6AP, United Kingdom.

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