Search Term Internet Domain Names Very Likely To Become Devalued-Matt Cutts

Matt Cutts, Google anti-spam master, made a very interesting video on keyword domains.

He speaks about employing a more ‘brandable’ domain name versus using a keyword-rich domain name.

Ok, before I talk about ‘DeJuicing’, let me demonstrate the main difference between a brand domain name or a keyword-rich domain…

A ‘brand’ domain name would be, as an example, Facebook.com. The phrase ‘Facebook’ is a ‘made up’ term, if you will, which has no particular significance, other than the company it signifies. Facebook’s business model is a Social Networking website, even so the domain name obviously doesn’t have the text ‘social network’ in it.

So if the subject what is a blog and how does it work are posed in relationship to domain names, it really should be pointed out that there is no difference. Weblogs are just a different kind of website and the domain name weighting will be the same.

In contrast, a keyword-rich domain name is just as its name suggests. It’s a domain name made up of keywords and phrases to which you may or may not get ranking for in the various search engines. An illustration is buycellphones.net, in which the term ‘cell phones’ and ‘buy cell phones’ are obviously part of the domain address.

Experts agree it is basically well-known in the SEO (search engine optimization) world that keywords and phrases included in the domain address get a positions boost from Google.

And so in the preceding example of ‘buycellphones.net’, if all the other ranking components were identical (they rarely are needless to say) then I should have a search engine rankings advantage for the search phrase ‘buy cell phones’ simply because that exact keyword phrase is contained in my domain name.

At the moment it seems that this might change. At the end of the video Matt Cutts says that Google may decrease the ranking benefit from keyword-rich domain names by ‘adjusting the mix’, as Cutts describes it.

What’s interesting is Cutts doesn’t claim they will get rid of the ranking advantage. He implies that they might adjust it to some degree.

Precisely what can this indicate for webmasters as well as SEO’s?

As is invariably the case with Google, who knows for certain??

Google has implemented a couple of changes with their ranking algorithm formula recently to fight spam, crappy pages and enhance the all around search experience for their end users.

One clear positive aspect found in reducing the keyword phrase domain advantage is it definitely should discourage smaller, crappy sites from endeavoring to acquire a number one search engine spot for a keyword/keyphrase by simply placing said keyword within the domain address. In my very own website building training course, I cover how to set up a blog for fun simply because can last a long time when done properly.

Google seems to have made advances in the last number of years in this area nevertheless I’ve still observed instances of small low quality sites being ranked highly merely by adding the search term in the domain name and constructing a few pages to the site. I should note that this ordinarily occurs when dealing with a keyword which has little levels of competition, particularly backlinks-wise.

So What Do You Do? Start using a Keyword Domain Name or a Brandable Domain?

There’s not a set remedy here. When you’re constructing a website for the long-haul and want to build branding then I wouldn’t worry about using a search term in the url of your website.

However, if in case you have an important keyword which represents and/or promotes your business’ identity and you can incorporate that keyword phrase into the brand then go ahead and do it. Look at it like a added bonus. You were able to make the keyword phrase a part of the brand and that could certainly help.

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